4 months ago

DRIFT Travel Winter 2019

  • Text
  • Photography
  • Iceland
  • Golf
  • Spain
  • Reykjavik
  • Festival
  • Travelers
  • Antarctic
  • Antarctica
  • Whistler
  • Varanasi
  • Destination
  • Drift
Our world is full of wonderful place to visit in the winter months and in this issue of DRIFT we travel from the far north to the extreme south, with a few stops in between. Come along on the journey as we make new friends and maybe find time for a little golf.

Social Stimulus In

Social Stimulus In today’s world, traveling with social media at our fingertips is visibly very different to the days before it was so accessible. People no longer rely on guidebooks and oversized paper maps to navigate a new location. Instead they have instant access to real-time information and look for inspiration from real people via social media. Many go so far as to recreate a pose from one of their favorite celebs or Instagrammers. 42 . DRIFTTRAVEL.COM

#Unattainable Instagram The year of 2019 will see an increased focus on travel influencing that is genuine and honest. The most popular social media travel channels will be those creating practical, useable content more so than inaccessible or fake imagery. While travelers want to view content that they feel is real, there are some who fall to the pressures of social media. Many are guilty for having used an older, more flattering photo of themselves on holiday from a previous trip, for the trip they were on, while others will snap a photo of an accommodation pretending they were staying there when in fact they were staying elsewhere.’s study also found that over one quarter of travelers say that they prefer unique and quirky accommodation (26%) over more traditional places. Two fifths value being unique in their travels, looking to visit a destination that none of their friends have been to (43%). And though all good things must come to an end, some travelers pretend to still be on vacation when in fact, they’re home sweet home. Maybe sometimes living vicariously through our own social media pages beats living in reality? TRAVEL OFTEN . LIVE WELL . 43


DRIFT Travel Spring 2019
DRIFT Travel Winter 2019
DRIFT Travel Fall/Holiday 2018
DRIFT Travel Summer 2018
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DRIFT Travel Spring 2018
DRIFT Travel Winter 2018
DRIFT Travel Fall 2017
DRIFT Travel Summer 2017
DRIFT Travel Spring 2017
DRIFT Winter 2017
DRIFT Travel Dec 2016
DRIFT Travel Fall 2016